Softerware Consulting

Content Strategy, Information Architecture, and Usability Services
Ron Akanowicz : ron@softerwareconsulting.com : 786-853-1666
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  • CivicActions
  • FedEx
  • Motorola
  • Trendium


"Improved usability can be delivered in many ways, from better search technology, to better information architecture and navigational design. Since 58% of respondants are planning a site re-launch this year, they could be investing in all of these areas. Some is technology investment, but much is investment in better design."

Jupiter Research

FedEx

I worked for FedEx for seven years as a Sr. Business Applications Analyst where I was a major contributor on the project team that was responsible for the release of a client/server-based shipping application for Windows and Mac (FedEx Ship).  Project lead for the Macintosh version.  Co-lead on internet-based shipping application.  Interfaced with external clients during usability and beta testing of applications.

After I left FedEx I was hired as a consultant where I facilitated a comprehensive usability study for major a shipping website (www.fedex.com).  I produced a written report that detailed the results of adding additional billing functionality to an existing site and provided recommendations on how this could be implemented. I helped draft the functional requirements, flowcharts of the functionality, and a set of wire frames with recommended improvements in the user experience for a new billing component within the existing site.

  • About Ron

    Ron has more than fourteen years of experience in roles such as Senior Business Analyst, Information Architect, and Usability Consultant.
    Ron has worked with software applications, websites and, most importantly, people. Read more >

  • Recent Blog Posts

    • How To Use Personas In Your Projects, Part 3
    • How To Create Effective Personas For Your Projects, Part 2
    • How To Create Effective Personas, Part 1
    • Creating an SEO Strategy, Part 1: What is Search Engine Optimization?
    • Usability Basics: Help Prevent Errors
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© 2007 Softerware Consulting, Inc. Information Archiecture & Usability Consulting | Phone: 786-853-1666
Located in Miami, FL and serving clients worldwide

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