Softerware Consulting

Content Strategy, Information Architecture, and Usability Services
Ron Akanowicz : ron@softerwareconsulting.com : 786-853-1666
  • Home
  • About
  • Contact
  • FAQ
  • My Services
  • Content Strategy
  • Information Architecture
  • Usability Services

  • My Clients
  • CivicActions
  • FedEx
  • Motorola
  • Trendium


Web usability may be viewed as a strategic means to increasing a companys competitive advantage which is essential for the survival of business in e-commerce. The goals of usability should be seen as the business goals of the organization.

Forrester Research

Blog Archive for the ‘Uncategorized’ Category

Creating an SEO Strategy, Part 1: What is Search Engine Optimization?

Posted: Thursday, December 4th, 2008

“The Internet has no such organization – files are made available at random locations. To search through this chaos, we need smart tools, programs that find resources for us.”

 

-Clifford Stoll, Silicon Snake Oil, 1995

Search engine optimization goes beyond traditional marketing and advertising by providing techniques to help a site increase its organic traffic (visitors from search engines) by increasing relevance and assisting the indexing activities of search engines. Search engines use special software to index, or record, the content of your site. Much like library patrons who find books based on title, author, or subject, the search engines find websites based on the unique words (keywords) we type in. (more…)

Posted in Uncategorized | 2 Comments »

Miami’s Social Media Club

Posted: Wednesday, September 3rd, 2008

Last night kicked off Miami’s Social Media Club with a great meeting at Out Of The Blue Cafe (more…)

Posted in Uncategorized | 1 Comment »

Internet Usage Bypassing the US- CIA Begins Pouting Again

Posted: Saturday, August 30th, 2008

“I don’t make jokes. I just watch the government and report the facts.”
- Will Rogers

The New York Times reported yesterday that more and more internet traffic is beginning to bypass the United States- and Big Brother isn’t happy. (more…)

Posted in Uncategorized | 2 Comments »

« Previous Entries
  • About Ron

    Ron has more than fourteen years of experience in roles such as Senior Business Analyst, Information Architect, and Usability Consultant.
    Ron has worked with software applications, websites and, most importantly, people. Read more >

  • Recent Blog Posts

    • How To Use Personas In Your Projects, Part 3
    • How To Create Effective Personas For Your Projects, Part 2
    • How To Create Effective Personas, Part 1
    • Creating an SEO Strategy, Part 1: What is Search Engine Optimization?
    • Usability Basics: Help Prevent Errors
  • Login/Register

    • Log in
    • Entries RSS
    • Comments RSS
    • WordPress.org

© 2007 Softerware Consulting, Inc. Information Archiecture & Usability Consulting | Phone: 786-853-1666
Located in Miami, FL and serving clients worldwide

Softerware is powered by WordPress