“I have with me two gods, Persuasion and Compulsion.” Themistocles (527 BC – 460 BC) In my last posting Persuasion Architecture Part 1 I talked about the theory behind this idea. Namely, a site visitor needs resolution and answers to questions before following down a path and the better we can address those issues the…
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Category Archives: Information Architecture
Persuasion Architecture, Part 1
“There ain’t much of a difference between a bridge and a wall…” Tear Me Down (Hedwig and the Angry Inch) Yesterday I walked into a local retailer and found this widget I’d heard about. I was considering buying it, but had a few questions for the saleman, so I went over to him and asked…