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Category Archives: Information Architecture

How To Use Personas In Your Projects, Part 3

In “How to Create Effective Personas for Your Projects, Part 1″ I wrote about the three main components of effective personas: A name, a face, and an ecology (biographical data, lifestyle, and preferences). In “How to Create Effective Personas for Your Projects, Part 2″ I blogged about the ways in which information can be collected to inform…

How To Create Effective Personas For Your Projects, Part 2

In “How to Create Effective Personas for Your Projects, Part 1″ I wrote about the three main components of effective personas: A name, a face, and an ecology (biographical data, lifestyle, and preferences). Creating personas that are a reflection of real people helps us as web designers and developers to empathize with our end users…

How To Create Effective Personas, Part 1

“Man is least himself when he talks in his own person. Give him a mask, and he will tell you the truth.” -Oscar Wilde I don’t know how to say it any more plainly than this: Creating personas are important. The persona is so important because it affects so many other pieces of the project-…

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