“The Internet has no such organization – files are made available at random locations. To search through this chaos, we need smart tools, programs that find resources for us.”

Search engine optimization goes beyond traditional marketing and advertising by providing techniques to help a site increase its organic traffic (visitors from search engines) by increasing relevance and assisting the indexing activities of search engines. Search engines use special software to index, or record, the content of your site. Much like library patrons who find books based on title, author, or subject, the search engines find websites based on the unique words (keywords) we type in. (more…)

From error to error one discovers the entire truth. Sigmund Freud

In my last posting (Usability Basics: Keep the User Informed) I talked about how the interaction with other humans differ from interactions online because of something called a feedback loop- the ability we have of constantly assessing the verbal and non-verbal communication that is happening. (more…)

“The more elaborate our means of communication, the less we communicate.” Joseph Priestly

When we interact with another human (hey, remember those?!) we’re in a constant feedback loop- we can see his or her facial expressions, hear variations in voice tonality, observe changes in body language, and even anticipate responses based on what we know about his or her personality. Interacting with websites (or software) is vastly different. Unless a clever engineer or smart usability consultant was involved the interaction can seem more like talking to a brick wall than a modern communication medium. 

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