Author Archives: Ron

Ron has been involved in technology for the past thirteen years and has experience in business requirements, UI design, Information Architecture, and Usability.

Creating an SEO Strategy, Part 1: What is Search Engine Optimization?

“The Internet has no such organization – files are made available at random locations. To search through this chaos, we need smart tools, programs that find resources for us.”   -Clifford Stoll, Silicon Snake Oil, 1995 Search engine optimization goes beyond traditional marketing and advertising by providing techniques to help a site increase its organic…

Usability Basics: Help Prevent Errors

From error to error one discovers the entire truth. Sigmund Freud In my last posting (Usability Basics: Keep the User Informed) I talked about how the interaction with other humans differ from interactions online because of something called a feedback loop- the ability we have of constantly assessing the verbal and non-verbal communication that is…

Usability Basics: Keep the User Informed

“The more elaborate our means of communication, the less we communicate.” Joseph Priestly When we interact with another human (hey, remember those?!) we’re in a constant feedback loop- we can see his or her facial expressions, hear variations in voice tonality, observe changes in body language, and even anticipate responses based on what we know…

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