“The man who doesn’t read good books has no advantage over the man who can’t read them.”
Mark Twain

It wasn’t until after I got my Kindle, Amazon’s electronic book, that it dawned on me- “Why didn’t Amazon do this years ago?” Considering they’re one of the biggest channels for moving books one would have thought selling a device that taps into their distribution channel as seamlessly as the Kindle does would be a no-brainer. Eventually Amazon had its “ah-ha” moment, probably after witnessing the popularity of the iPod and the iTunes music store. (more…)

I was asked to present wireframes to the MaimiPHP Developers group run by Paul Kruger. As I started to gather the wireframes I wanted to show, and knowing that I be talking to developers I thought it might be a good idea to expand my topic and talk about Information Architecture and include requirements, personas, and site maps along with wireframes. The link below is about 33 minutes of the 50 minute talk (dang tape ran out!) 

Intro to IA

“I have with me two gods, Persuasion and Compulsion.”
Themistocles (527 BC - 460 BC)

In my last posting Persuasion Architecture Part 1 I talked about the theory behind this idea. Namely, a site visitor needs resolution and answers to questions before following down a path and the better we can address those issues the more likely we can nudge our visitor along (towards our conversion point). We begin our work by getting clear about where we want our site visitor to end up- what does a conversion look like? A paid donation? A completed registration? A purchased book?When we know where we want the visitor to end up then we can anticipate the questions a visitor might have along that path. (more…)