In “How to Create Effective Personas for Your Projects, Part 1″ I wrote about the three main components of effective personas: A name, a face, and an ecology (biographical data, lifestyle, and preferences). In “How to Create Effective Personas for Your Projects, Part 2″ I blogged about the ways in which information can be collected to inform your personas: contextual interviews, task analysis, interviews, surveys, and other sources.
Now I’ll cover ways in which personas can be used during the project lifecycle to help guide design and content decisions. It’s an obvious statement but everything done during a project should be done to satisfy the target audience; and keeping your personas front and center will help you and your team stay focused on that goal.
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In “How to Create Effective Personas for Your Projects, Part 1″ I wrote about the three main components of effective personas: A name, a face, and an ecology (biographical data, lifestyle, and preferences). Creating personas that are a reflection of real people helps us as web designers and developers to empathize with our end users…
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“Man is least himself when he talks in his own person. Give him a mask, and he will tell you the truth.” -Oscar Wilde I don’t know how to say it any more plainly than this: Creating personas are important. The persona is so important because it affects so many other pieces of the project-…
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Have you ever been frustrated by a website that’s hard to navigate? Can you remember a time when you were pleasantly surprised by the finesse of a user interface? Would you like to develop and deploy an app to truly delight your target audience and increase loyalty?